On October 16, 2025, the Indonesia New Retailing Investment Summit officially opened in Jakarta, hosted by Shan Hai Map and co-organized by Yonyou. The event gathered over 600 representatives from Chinese and Indonesian retail enterprises, along with government officials and industry experts, to explore the future of Indonesia’s retail market and promote sustainable growth.
The opening ribbon-cutting ceremony was joined by Zhang Ping (Founder & CEO of Shan Hai Map), Xu Hua (General Manager of Yonyou Indonesia), Cahyo Purnomo (Director of Promotion for East Asia, South Asia, Middle East & Africa, BKPM), Sintia Ramadhani (Director of Processed Food Registration Center, BPOM), Marlo Budiman (President Commissioner of Lippo), Zeng Xiying (General Manager of ZH Island International Business), and Gao Xiaoyu (Founder & GM of Yard Zeal Indonesia).
Government representatives from BKPM and BPOM delivered keynote speeches, congratulating the summit’s success and expressing warm support for Chinese investments in Indonesia.
With a population of 283 million and a retail market size of USD 183 billion in 2024, Indonesia is ASEAN’s largest consumer market. The summit featured two in-depth panel discussions on business compliance, localization, and market entry strategies, led by experts from Shan Hai Map, Bank of China Jakarta, and other major firms. By sharing insights and best practices, the summit provided a clear roadmap for retail enterprises entering Indonesia, building a bridge for China–Indonesia cooperation in the evolving “Golden Indonesia 2045” era.
