On July 17, 2025, the Vietnam Consumer Brand Investment Summit grandly opened at the Sheraton Saigon Hotel in Ho Chi Minh City. The event was hosted by Shan Hai Map Vietnam, with Bank of China (Hong Kong) Ho Chi Minh Branch and Kingdee Group as co-organizers.
The ribbon-cutting ceremony was joined by key representatives, including Zhang Conghan, Head of Brand Business at Shan Hai Map Vietnam; Liu Zheng, Deputy General Manager of Bank of China (Hong Kong) Ho Chi Minh Branch; Li Bingliang, General Manager of Kingdee Vietnam; Alfred, Head of China–Korea–Japan Cross-Border Business; Lin Jingying, Head of Overseas Business at Proya Vietnam; Lin Jie, General Manager of Chicmax Vietnam; Tong Jianlei, VP and Global Head of New Consumption at PingPong; and Xu Zhaoyou, Country Manager of Yard Zeal Vietnam.
The summit gathered nearly 600 companies from China and Vietnam’s consumer sectors, including Vincom Retail, Yi He Tang, Proya, Florasis, Haier, Bear Electric, and Semir, exploring the future of cross-border consumer growth.
As Shan Hai Map’s third major summit in Vietnam—after the E-Commerce Summit (2023) and Manufacturing Summit (2024)—this year’s focus turned to the booming Vietnamese consumer market. The event highlighted Vietnam’s rising role as a key growth hub in Southeast Asia, offering a clear roadmap for market entry and inspiring more Chinese brands to join the China–Vietnam consumer ecosystem and create new global success stories.
